In 2014, we started a Lip Balm business...

and we did it without realizing what we had started. We just knew that we wanted a way to have soft lips without all of the nonsense.

Once we perfected our all-natural, handmade formula, we started work on a lip scrub, a beard balm, a bug repellent and more! Now, we're kicking butt and taking names with more than 15 lip care and skin care items in our inventory!

We are Serious Lip Balm and we’re SERIOUS about making as close to a perfect product with good ingredients that help you be your best without adding any funny stuff.

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Serious Team Spotlight:  Fire & Pine

Serious Team Spotlight: Fire & Pine

Serious Lip Balm and Fire & Pine are a match made in heaven when it comes to making displays, sharing ideas and supporting each other.

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Store Spotlight:  The Vintage Hammer in Hampshire, Illinois

Store Spotlight: The Vintage Hammer in Hampshire, Illinois

Christine Klein, owner of The Vintage Hammer, is so proud of the incredible store she has created in Hampshire, Illinois, AND SHE SHOULD BE.

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SERIOUS MAGIC:  PRIDE with Bevin Bells

SERIOUS MAGIC: PRIDE with Bevin Bells

Celebrating PRIDE in order to lift up the voices, culture and rights of the LGBTQ+ community is something we have always been passionate about, so it was SERIOUS MAGIC when we found out that Bevin Bells, an amazing 7th generation bellmaker in Connecticut, is releasing a "Slay all Day" sleigh bell!

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Good Does Good

As a part of the Good Does Good initiative, we've partnered with the Elm City Center to help label and package our products.